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What is fbclid for Facebook parameters and how to remove it from Google Analytics

Facebook set up unique parameters for shared posts in October of 2018 which made Google think that these were unique new pages. You can instantly recognize them as fbclid parameters. While it’s easily fixed in Google Analytics under settings, please keep in mind that the settings are case sensitive therefore both versions will need toContinue reading “What is fbclid for Facebook parameters and how to remove it from Google Analytics”

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The Power of Mini Carts

Cart or bag. Whatever you choose to call it, it’s the little icon sitting in the top right hand corner. On Desktop, a mini cart also known as a drawer that slides out, features your selection for a brief moment as you decide on whether to keep on shopping or to head on out toContinue reading “The Power of Mini Carts”