Facebook set up unique parameters for shared posts in October of 2018 which made Google think that these were unique new pages. You can instantly recognize them as fbclid parameters. While it’s easily fixed in Google Analytics under settings, please keep in mind that the settings are case sensitive therefore both versions will need toContinue reading “What is fbclid for Facebook parameters and how to remove it from Google Analytics”
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Referral Traffic in Google Analytics. How to remove non-qualified traffic and protect your data.