What is fbclid for Facebook parameters and how to remove it from Google Analytics

Facebook set up unique parameters for shared posts in October of 2018 which made Google think that these were unique new pages. You can instantly recognize them as fbclid parameters. While it’s easily fixed in Google Analytics under settings, please keep in mind that the settings are case sensitive therefore both versions will need to

The Importance of Search

Onsite and Offsite Search. Platform weaknesses and Search Partners.

How to exclude Referral traffic in Google Analytics

Referral Traffic in Google Analytics. How to remove non-qualified traffic and protect your data.